A new trend is reshaping business trips: premium is in demand. Recent data shows that corporate travellers are spending more, staying longer, and expecting greater comfort and flexibility than ever before. In fact, average business trip lengths in Europe have increased to 10 days, and premium travel spend is set to surpass pre-pandemic levels this year. So, what’s behind the shift? How can your business respond?
The rise of the experience-led business trip
The post-pandemic traveller is not just ticking off a meeting and heading home. Today’s executives are blending work with wellness, productivity with personal time, and choosing to travel less frequently but more meaningfully. Long-haul flights are being booked in business class more often, airport lounges are getting more use, and quality rest, convenience, and connectivity are now non-negotiables.
This isn’t about luxury for luxury’s sake – it’s about enabling performance. When travellers are well-rested, supported, and working from environments designed for focus, it’s a win-win for the individual and the organisation.
Why it matters for your company
A surge in premium bookings means a shift in expectations. Employers who invest in better travel experiences see higher productivity on the road, improved morale, and even better staff retention. It also signals to clients and partners that your business values professionalism and wellbeing.
But here’s the challenge: premium doesn’t have to mean excessive. It means smarter choices. That’s where we come in.
What Principal Business Travel delivers
At Principal, we specialise in creating high-value business trips that blend efficiency with excellence. Whether it’s securing the best business class fares, fast-tracking security access, or making sure your traveller arrives refreshed and ready, we’ve got it covered. And with our Principal Rewards programme, you can benefit from wellness-driven perks and exclusive extras!
Let’s elevate your business travel
The travel landscape has changed. Your travel policy, and your travel partner, should keep pace. Let us show you how to deliver premium experiences without losing control of your budget.
That’s the Principal difference.
